The Absolute Latest News on the OWE/AEW Partnership: CIMA’s status confirmed, SCU in Shanghai!

Oriental Wrestling Entertainment

– OWE’s Wulijimuren, also known as the “Mongolian Warrior,” injured his knee while wrestling in Osaka during OWE’s debut tour of Japan. Unfortunately, from what I have heard, it is an issue with his meniscus. OWE’s COO has advised me that the projected timeline for recovery is approximately six months, but may be less. Regrettably this means he will not be able to work the tournament he was scheduled to participate in to determine which OWE roster members would work at Double or Nothing.

– On May 1st, five people representing AEW will visit Shanghai to meet with OWE: Chris Harrington, Christopher Daniels, Frankie Kazarian, Scorpio Sky, and Jeff Jones. It was mentioned to me that SCU might work one of OWE’s Shanghai Great World shows during their visit.

– OWE’s shows in Japan were viewed as successful by management, with particular emphasis put on how happy they were with how well received their shows were. They were very low on stock immediately after their Korakuen Hall show with their merchandise mostly selling out, if not completely sold out, by the end of the three shows.

– After CIMA’s signing by AEW was announced, rumours about what this means for his status with OWE, and OWE’s status with its investors, began to circulate on Twitter. OWE’s COO Michael Nee has advised me that CIMA’s deal with AEW “Has nothing to do with what he is doing in Japan and China,” and that when he isn’t working for AEW he will always be doing things for OWE in China. Or, to put it succinctly, “Nothing changed.” I also learned that CIMA is really mad at the twitter user spreading these rumours about OWE.

– During my conversation with Michael about CIMA’s status re: AEW he advised me that many other Japanese wrestlers have signed with AEW as well, and that he saw some of them in Japan on his trip. We already know that AEW has signed a number of Japanese talent to their brand, including Michael Nakazawa who worked OWE’s Japanese shows. This may indicate that more Japanese talent announcements’ are in our future, or may simply be who we already know about.

– OWE had a successful performance on a Chinese satellite TV variety show. You can view the footage I’ve seen here.

 

King of Pro Wrestling

– After a decent stretch of silence, news recently came out from both Shuaijiao, China’s biggest pro wrestling news site, and KOPW themselves, that KOPW have partnered with DGFBA (Dongguan City Fighting Boxing Association,) a boxing promotion  in Dongguan, China. This partnership will see a strategic partnership formed between the two promotions to co-promote events under a specific branding called, as best as I can deduce, Baowu Wolf Extreme Boxing Championship, which blends together both styles and has involvement from even the Dongguan Wushu Association in some capacity. Trials for this idea will be held on April 27th  and 28th. From this article it appears to be an opening bout of pro wrestling before a night of boxing. If Chinese MMA organization MMC’s experimentation with and support for pro wrestling in China has any bearing on this, there is a strong chance to convert fans off of this course of action.

 

Middle Kingdom Wrestling

– MKW have announced their next show, Dragon Roar, in Harbin, China and will take place on June 16th. This event will bring Joshi back to China, further cementing the strong presence of Joshi on Chinese pro Wrestling undercards as a fundamental element of the scene, and will expand on their partnership with Japanese indie Pro Wrestling Alive.

 

World Wrestling Entertainment

– I’ve heard rumours from reliable, credible sources that the WWE will be holding another tryout in Shanghai within the coming months.

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MKW vs. OWE? MKW Belt and Road show in Nepal, OWE’s “Journey to the West” and more!

Middle Kingdom Wrestling

Post match comments from MKW’s rising rookie star Micahel Su after his match with Hyperstreak point towards a future MKW vs. OWE storyline, with Hyperstreak being billed as a representative of the Shanghai based Oriental Wrestling Entertainment who first brought him into the country. His match with “Masterclass” Michael Su was not planned more than a few days in advance of the event on March 10th, but came together in the light of MKW champ Big Sam’s emergency appendectomy.

With the unanticipated nature of this match and how it came together, it’s hard to say that there are any concrete plans in the works already. This very well may be simply clever capitalization to lay the foundation for something that may never materialize.  That being said, there are some interesting facts to consider that lead to this being something I can certainly see come together off of the heels of this opportunity.

First and foremost, it is no secret that OWE have been in contact with NKW owner Adrian Gomez, even before this recent talent sharing venture, including possibly some consulting done by Gomez for the newer promotion. With this connection already in place, and Gomez himself saying that he’s looking to have his talent work more dates and more promotions in 2019, it’s not hard to see this as a path he would wish to develop further upon. Particularly with the ROH vs. CZW storyline being one of his favourites in pro wrestling history.

Both companies would likely benefit far more from this collaboration, with the particular circumstances of the burgeoning Chinese pro wrestling scene being what they are, than the US analogues from that famous indie blockbuster feud did. Indeed, with OWE having essentially brought NTW under its wing, and having Gao Yuan on its roster, the owner of WLW, the scope of an inter-promotional rivalry/invasion angle could be massive in scale for the tightly knit, nascent Chinese pro wrestling scene.

 

– MKW’s first “Belt and Road” tournament was their biggest, riskiest venture to date, bringing together talent from numerous countries to compete in a two day tournament to crown their first ever Belt and Road champion. Now the date for their second Belt and Road tournament has been set. Happening on May 11th, this show will be held in Kathmandu, Nepal.

This is significant for several reasons. If this shows goes off as advertised it will be the first international outing for MKW since their shows in Thailand, which drew poorly due to unfortunate circumstances surrounding the event (including the death of a Thai royal). Furthermore, it looks to have more legs under it than their attempt to run a show in South Korea in conjunction with Professional Live Action (PLA.)

 

Ultimate Wrestling Asia

On March 20th this HKWF Twitter account broadcast thr message that a company featuring talent from promotions across mainland China, Hong Kong, Malaysia, Taiwan, Singapore, and The Philippines would be “coming soon” in this tweet. They even named it “Ultimate Wrestling Asia” in the hashtags. Within a matter of days, an official twitter account for this potential brand sprung up. My correspondence with the account has indicated that they are in the early planning stages of something they hope to grow into a big super show regional promotion, with desires to film episodes for weekly broadcast at some point.

While a tweet like this, announcing the formation of a brand new wrestling promotion, may seem a bit suspect at first, particularly with how barebones and vague it has been, this does feel like a natural extension of Ho Ho Lun’s “Asian Wrestling Revolution” ideology.  This  is coming from an account associated with the HKWF, who are the first promotion founded by this patriarch of Asian pro wrestling.

At the very least, it is already generating buzz and discussion about the non-Japanese East Asian, Southeast Asian, and South Asian scene, as indicated by articles like this springing up. While they have no dates or roster set in stone yet, I can assure you that any developments that happen I will keep you abreast of.

 

Oriental Wrestling Entertainment

March 9th saw the first of the round robin tournament matches to determine which pair of talent will head to AEW’s Double or Nothing event take place at the Great World venue in Shanghai. The match between the teams of “The Captain” A-Ben/”Commando” Duan Yingnan and Rekka/”Scorpio XX” Liu Xinxi ended in a 15-minute time limit draw. Both teams presently have one point apiece. No tournament matches were held on March 16th, and the event on the 23rd had to be canceled due to other obligations. So far, this remains the sole “Who Will In” tournament match to have taken place.

 

– Starting with OWE’s March 16th show at the Great World venue the company is trying something fresh. The venue is located inside an area that functions as a hub for Chinese tourists from other parts of the country to come through and look upon the old fashioned architecture and shop for trinkets and the like. Visitors are paying to gain admission to the Shanghai Great World itself, and are not necessarily there for the pro wrestling. This may sound familiar to those who know of Impact Wrestling’s history with the theme park based Impact Zone venue.

However, unlike that western comparison, the average visitor to Great World really has no clue what pro wrestling even is, so selling them on attending the matches is even harder. To try and create an environment which is conducive to attracting an audience out of these wrestling-uninitiated tourists, OWE are couching some of these performances in recreating a cultural touchstone for all of China, the famous story “Journey to the West.”

They’ve cast their talent in different roles from the famous novel and have them compete in bouts whose storylines are easy to follow, as the average Chinese citizen will most assuredly be familiar with the material being drawn upon. While Gao Yuan has indicated to me that there were some problems in blending this classic story with wrestling on their first time out, one can always expect hiccups in a first attempt at something new. If successful with the shows at the Shanghai Great World venue, Michael Nee has indicated to be that this idea of combining historical or classic fictional stories with OWE’s wrestling may become a part of their touring shows, adapting regional narratives as they visit different parts of China, to help engage and educate the population  on the art if pro wrestling. I’ve explained before why I see OWE as “Truly Chinese Pro Wrestling” and this venture shows just how far outside the conventional western wrestling box they’re willing to go.

 

– On top of announcing Buffa has joined OWE, the company has also confirmed in their official communications that which has already been made clear on social media: Sky and Gaia Hox from Taiwan, and Gao Yuan from Mainland China, have joined the company in an official capacity.

 

– NTW’s relationship with OWE is growing stronger, with it becoming common knowledge in wrestling circles in China and Taiwan that the current owner of NTW has taken a position with OWE. Some fears have been expressed by those I have spoken to that this will lead to the eventual demise of NTW as a Taiwanese brand, as there are a lot of tensions between the governments of China and Taiwan.

 

– Unfortunately three of OWE’s advertised roster members for the upcoming NTW vs. OWE show on March 31st have fallen victim to what seems to be the number one problem in every international outing for this young crop of stars: visa issues.  As such, Zhao Yilong, Zhao Junjie, and Wang Jin will not be able to appear in Taiwan. This mark’s the 2nd time that Zhao Yilong and Wang Jin have been prevented from working in NTW due to visa issues. Nevertheless, the reworked card still looks quite exciting, with Gao Jingjia filling one of their spots.

 

– UK and other European talent will be showing up in OWE soon via the connections OWE have made through the UK-based NEO-TV. This is something they are clearly proud of, because they have made efforts to spread this news on both their Chinese and English-language social media pages.

 

– OWE’s two Japanese dates have officially sold out! Congratulations!

Early 2019 Chinese Pro Wrestling News Round-Up #3

Oriental Wrestling Entertainment

– After the recently announced international talent search by OWE,  the first performer to be venturing to China has been confirmed to be Buffa. Buffa has a track record in Xhina, having performed initially for king of Pro Wrestling (KOPW,) he went on to also work matches for Gao Yuan’s We Love Wrestling (WLW,) and Middle Kingdom Wrestling (MKW.) He will arrive in China a few days before his March 16th debut, and I will  have further updates on his time in China as it develops.

Buffa has a track record working for Pro Wrestling Zero-1 in Japan and was a strong player in the foundational years of modern US indie wrestling under the name K-Pusha, in the tag team “All Money Is Legal.” He will bring a wealth of experience and charisma with him to OWE. Of particular interest, to me, is the fact that Buffa will be, by my count, the foreigner to have worked for the most Chinese Pro Wrestling companies in the scene’s short existence thus far.

– Additional information has come to light about OWE’s “Road to Double or Nothing” after their March 3rd 2019 event in Shanghai. In an article published on their official WeChat page, they detailed many of the events of the night, including many of the match outcomes. What stood out the most, however, is the use of a fan voting system being implemented.

This system, run via a dedicated OWE  mini-program inside the app, looks to rank the talent via paid fan support to help determine how the trials will progress in key ways. These trials, thus far, in story have  been handled as single-elimination, randomly selected tag-team matches to qualify for a round robin tournament. The first inkling of how the fan votes will impact the end result of the proceedings can be found in things such as determining which eliminated competitor gets to come back to team with “Hyperstreak” Gregiry Sharpe in future matches after he won a multi-man scramble match to qualify for the trials.

For approximately one cent in RMB fans can purchase a support ticket. They then use the OWE social media application to give that ticket to one of the eliminated wrestlers. After approximately 5 weeks, according to my sources, the wrestler with the most support tickets will get a second shot at competing to go to Double or Nothing, by joining Sharpe in the Round Robin. The rankings will be updated , as I understand it, on Friday afternoons.

This kind of fan ranking system, as you may recall from my previous articles, is derived from OWE’s idol culture influence and aims to take advantage of China’s high level of online engagement. Exactly how much influence it will have on the end results of OWE’s “Road to Double or Nothing” story is, presently, unknowable. It will certainly be exciting to watch this uniquely Chinese adaptation of both idol culture and pro wrestling shape events over the next three months in the lead up to All Elite Wrestling’s May 25th debut event in Las Vegas.

The randomly paired teams who were not eliminated will move on to a round Robin tournament where the highest ranked team will earn spots at Double or Nothing. This would account for two of the 4 mentioned spots. The only round robin match date announced so far is set for March 9th.

– Episodes of this storyline will air to the west  on platforms such as NEO-TV, Powerslam TV, and Twitch. OWE aims to have all of them come out to western audiences with enough time to be caught up on their storylines by the time fans are attending Double or Nothing.

 

 

SPOILERS BELOW THIS POINT

If you wish to avoid spoilers please hit Ctrl+F and search for MKW to skip down to news about that company. Otherwise read on for a list of who has stayed in the contest and who has been eliminated. I’d like to preface this section by indicating that I am certain of most of this information being accurate, but that a small set of details remains unclear to me at this time regarding who, exactly, is in the eliminated pool. I’ve decided to publish it nonetheless and will work to correct any errors as I determine them.

 

– The wrestlers who survived elimination in this opening salvo were (listed in order of team placement in the round robin chart found below)

“T-Cool” Tang Huaqi and “Monkey King” Wang Jin, “The Bull” Xiong Zhiyu and “Mongolian Warrior” Wulijimuren, Rekka (from NTW) and “Scorpio XX” Liu Xinxi, “Wild Wolf” Fan Hewei and “Lightning Leopard” Cheng Xiangke, “The Captain” A-Ben and “Commando” Duan Yingnan, Zhao Junjie and Zhao Yilong, “Hyperstreak” Gregory Sharpe with his partner TBD.

-The wrestlers I can confirm as presently eliminated are:  Duan Dihang, Shuai Shuai, Tornado (blue pants) and Ren Yuhang, Xuan Xuan and Gao Jingjia. There are some names I’m.not certain of correct translations for and I’m working on getting that sorted out.

OWE-WHo-Will-In-AEW-Double-or-Nothing-round-robin

I’m personally very happy to see OWE running this storyline as their first ever round robin tournament, and I’m happy to see that the Japanese influence is very much at play. Western companies rarely, if ever, run round robins but they do so very much for the talent and audience.

 

Middle Kingdom Wrestling 

As I had mentioned in my previous news round-up, MKW’s next event will be held on March 10th 2019. Since then, several interesting bits of news have come to light.

– MKW Champion Big Sam will not be able to compete at the March 10th event, as he required emergency surgery. His surgery went smoothly and hopefully his recovery goes smoothly too and he can continue blazing a trail in Chinese Pro Wrestling in the near future.

Unfortunately this leaves the former main event annulled, and brilliant rookie Michael Su without a flagship title match on the card. From what I have been told, American wrestler “Hyperstreak” Gregory Sharpe will be taking Big Sam’s spot across the ring from “Masterclass” Michael Su. This is significant because it was also framed to me as possibly the first step towards an OWE vs. MKW event, as OWE is Sharpe’s home promotion in China.

Jason Cheng, also know as Cheng YuXiang, one of the WWE’s Chinese talent recruits, will be performing on the card in a match against Uncle Money, of MKW’s dominant heel faction The Stable. This is fairly significant as it will be an injection of fresh blood, trained at a prestige facility, to the fledgling scene. It’s hard to say how well the returning hero will fare, with his NXT career being exclusively on the mostly unfilmed Largo Loop, but he is sure to generate buzz with his WWE association. With Ho Ho Lun also working the same card it will also mark, as far as I am aware, the first event to feature this many former WWE Chinese talents in China. MKW have even dedicated an entire article to his return home to China.

– MKW also appear to be seeking new recruits to their ever improving training program, as illustrated by this article from WeChat. MKW’s efforts to bring new talent into the fold have, thus far, yielded some strong results with graduate Michael Su making my Top 5 Chinese Wrestlers Outside of OWE list within his first year of competition.

OWE’s “Road to Double or Nothing” and Open Call for Talent

The Road to Double or Nothing 

Recently, on their official WeChat page, Oriental Wrestling Entertainment published some details of their upcoming plans for their Spring season. The core of the storyline drive will be a series of matches designed to select the four OWE talents who will travel with CIMA to participate in All Elite Wrestling’s sold out debut event in Las Vegas on May 25th 2019. These “trials” started on OWE’s March 3rd event at the Yangtze River Theatre.

Yes, you read that right: 4.

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How great is this poster?

The number of candidates to be selected was listed as four in two separate articles published by OWE recently. I cannot confirm any names, as can be understood when you consider the fact that the next two months of story content, give or take, will revolve around determining who these four men will be. That being said, from what I have heard I suspect that it will be two Japanese performers and two Chinese performers who make the cut.

With Matt Jackson having previously indicated that AEW intends for #STRONGHEARTS  to play a pivotal role from the very beginning, and the hype reel played for the SCU vs. OWE announcement at the Ticket Announcement Party having featured exclusively Chinese talent, this 2 and 2 formulation makes sense.

This also means that, unless someone lets the cat out of the bag early on, we should only be finding out who will be appearing at Double or Nothing much closer to the event date than any other announcement is likely to come.

 

Cross-Promotion with NTW

The date and the card for OWE’s cross-promoted event with New Taiwan Entertainment Wrestling (NTW) have been set. The date we have known for a while now is March 30th 2019.  In this article we also see some key matches advertised. The #STRONGHEARTS team of El Lindaman and T-Hawk will face off against TAJIRI and KAZUYA, a 6-Man tag featuring teams representing Taiwan and OWE, and a tag team match featuring CIMA and Fan Hewei teaming against Taiwanese veteran A-YONG-GO and The Joker have all been advertised.

OWE-NTW-Event-Poster

Keep an eye on SAKA, the man is a literal one-armed wrestler. Very entertaining performer.

Also of note, the official #STRONGHEARTS twitter account has been promoting a tour for fans in Japan to visit Taiwan, attend the show, and then do some sightseeing in Taiwan. It’s an idea that shows just how much CIMA and his crew want to stay engaged with their Japanese fanbase and I think it is something I would go on, were I there.

 

OWE International Talent Recruitment

In one of OWE’s articles detailing their upcoming Road to Double or Nothing plans there was also a section which translated intriguingly as “Hero Recruitment,” which indicated OWE’s interest in bringing in new international talent. The details were unclear, as I was using Google Translate, so I reached out to OWE COO Michael Nee for clarification.

Our conversation brought much to light. OWE are, indeed, currently seeking new applicants from abroad to help flesh out their roster and provide the Chinese audience with different kinds of looks and athletes from what are currently available.

OWE are looking for talent willing to relocate to China for minimum two months at a time to work with them, as Chinese business visas allow for businessmen to stay in the country for up to 60 consecutive days at a time. At the end of two months, if both parties wish to continue the arrangement, it would be as simple as leaving the mainland for nearby Hong Kong, Macau or Japan for a day or two and re-entering China to get a new stamp in your passport for another two months. Michael Nee has said that applicants for these visas will need to have a letter of invitation to be able to apply which, of course, would be supplied for chosen candidates who do not already have the visa.

OWE will provide talent with monthly pay, food, and lodging during their time in China. Additionally, performers brought in to the company will be training alongside OWE’s  roster in their facility ― which regularly has world class talent scout and trainer CIMA on hand, and has brought in trainers as reputable and diverse as Jorge “Skayde” Rivera and Yan Chao, a Chinese member of Cirque du Soleil (which is why acrobatics are so well handled and represented in OWE from the very beginning.) Most importantly, there are a planned two weekly shows.

OWE have a very active presence on Chinese media platforms and an expanding presence on western services as well, with one show per week typically serving as their big show in a more traditional venue and the second being held in their training facility with a small and intimate audience. All of which typically makes film and sees release at the least on their QQ video page and potentially internationally via their new deal with NEO-TV or on platforms such as YouTube and Twitch. They intend for their new international recruits to get a good deal of video time.

While all applicants will be considered, they’re looking to bring in international talent that meet certain requirements, with an emphasis being placed on both their look and their career level. Preferences in look are towards physically larger athletes of non-Asian backgrounds to draw the eyes of China’s typical wrestling fans, whose major exposure to the art is through the WWE’s heavy push to get their product broadcast in the emerging market.

Preferences in regards to career status are towards those who have yet to break out into the big time, the so called next big things, looking to get noticed but who may not have cut through  the static in the crowded North American or European marketplaces. As I mentioned above, Michael Nee made a key point of how easy it is to renew your 60-day legal work cycle, and, as such, this is something which could be an opportunity for long term work with the company, should both parties see it as worthwhile.

For those who wish to apply, send an e-mail to Pearl, at Pearl6689@163.com. Provide a written profile of yourself,  as well as a link to something like a Facebook page, where photos, video, and contact information can all be found in one place.

 

An Interview with Matt Jackson about AEW & OWE

NC: Tell me the story of what led to AEW having a working agreement with OWE: What attracted you to the promotion? Was it a unanimous decision to go in this direction, or were there people who had doubts about the idea? How long has this been in the works? Was there a specific moment that made you go “We have to do this!”?   

MJ: Immediately when I saw a couple of GIFs of the OWE guys on Twitter, I was attracted. So, I looked up more clips and did research on them. I quickly learned my old friend CIMA, who I’d made friends with years ago in Japan, was affiliated with them. That made sense right away, because the clips I watched had a real Dragon Gate feel to it. Yet still, it looked and felt so original. Like a fight scene from an old Kung fu movie.  I knew I’d one day work with these guys right away. I’m attracted to anything out of the ordinary.

 

NC: When you made the announcement of AEW’s partnership with OWE you referred to CIMA’s #Stronghearts faction as “Good Hearts.” How many people have teased you over that flub?

MJ: Hah! Not many, thankfully. I documented the rough travel experience we had, and how I was coming right off a plane from 24 hours of travel with small children, so I think people cut me some slack. Right when I got to the back after I spoke, I looked at PAC whom I knew caught the mistake as well, and we both shared a quick laugh.

 

NC: Speaking of #Stronghearts, you specifically called out the faction in association with OWE. Does this mean fans should expect to see them exclusively from the OWE roster, or should fans expect to see members of their roster not associated with #Stronghearts already?

MJ: Right off the bat, #StrongHearts will be represented strongly, however, that won’t be the end of it. We expect to use several of the talents coming out of OWE. In my perfect world, once we’re running more regularly, I’d love to house several of the wrestlers, use them for a few months as part of an excursion, and send them back home with a little experience under their belts. Then, send more fresh wrestlers from OWE here to the states to do the same.

 

NC: As a follow up to that question, how familiar are you with OWE’s homegrown Chinese roster? Is there anyone you’d want to work with personally?

MJ: I’m fairly new to the Chinese roster, trying to do my homework. I am familiar with the talented Japanese wrestlers that are part of the roster. The guys that have stuck out are Zhao Yilong, Zhao Junjie, and Liu Xinxi. My favorite to watch is probably Zhao Yilong, because of the fun things he incorporates with his character. I can see him getting over huge with the American audience. When I watch some of these unbelievable highspots the OWE crew are doing, immediately I’m thinking about how fun it would be to have a tag team match against any two of them. Excited for the possibilities.

 

NC: It’s no secret that OWE have had difficulties getting international work VISAs for their Chinese talent, with only a handful of their roster who had been advertised to work abroad having actually fulfilled their international bookings. To further complicate matters, the United States and China are presently in the midst of what some call a Trade War. Has AEW worked through these hurdles, or does AEW have a plan in place to do so? Can fans expect to see Chinese OWE roster members at Double or Nothing?

MJ: We are currently working on securing VISAS as we speak. We’ve got a great legal team behind us, with lots of wonderful resources. We are fully expecting to have OWE represented at Double Or Nothing!

 

NC: With an alliance like this in place so early in both companies life spans, AEW and OWE have a strong chance of leaving lasting impressions on each other. How much of a role do you see OWE’s talent pool playing in these foundational first few years of running AEW?

MJ: I think it’s vital to have something completely fresh and unseen by most eyes be one of the major highlights of our shows. We need to be different aesthetically, and OWE is just that. OWE will grab the audience’s attention and deliver something most fans have never seen. I plan to have OWE be one of the first things on our show, because we’ve only got one first time impression, and we’ve got to make it a big one.

 

NC: Is it likely that fans will see AEW talent working cards in China on OWE produced events in the near future? Is China a market you want AEW to expand into, long-term?

MJ: That is definitely part of the plan in the foreseeable future. I’ve already had several members of our roster inquire about doing just that. The plan is to definitely expand into China, as it’s one of the few untapped markets with tons of potential.

#NoLookingBack #020 – No Witty Title

This week I go visit a lawyer at a free legal clinic for artists for the second time in one calendar year. I’ve had a strategic change of mind about a long ongoing situation and want to make certain that I go about it in the most secure way possible. I’ve found a new path towards resolution that sets me ahead instead of behind. Since it’s a legal matter, I won’t say any more about it specifically.

I don’t like feeling like I’m coming out on the losing side of a situation. It festers like a wound and sometimes this leads me to self-detrimental behaviours and feelings about my worth. Then again, sometimes I find a way forward in the ashes and rubble. The solution I came up with this time, if I can pull it off, provides me with a full and robust project to move forward with. It’s thrilling to have this prospect. If I cannot resolve my legal issue the way I want to, this failure has still provided me with a structure and concept that can be moved forward either way.

The steps I have taken towards creating these comic book projects has been fraught with failures and learning lessons. Too often I have come out feeling like I failed myself, and there are still ways in which I need to improve on the efficiency, efficacy, and other words that end in y, of my burgeoning skillset and projects under my purview. Nevertheless, I see ahead of me big successes and many, many more lessons to learn. I’m certain I will fail to live up to my own expectations time and time again, but I won’t be derailed. Moving forward is the only way to pursue this dream.

Do you have any feedback or questions? Leave a comment here!

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#DiscoveringWrestling #024 – Powerbomb.TV are breaking down barriers for Indie Wrestling

On June 11th 2017 the independent Pro-Wrestling world will once again be breaking the barrier between content and audience, as Powerbomb.TV will be hosting a veritable who’s-who of indie stars in Old Forge, Pennsylvania to promote their streaming service, and help spread awareness of the many brands and star talents available on it.

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Look at how crisp that design is!

In 1999 the founders of scoopswrestling.com arranged the original Break the Barrier, an indie wrestling super-card featuring the likes of Mike Quackenbush, Headbanger Mosh, and Stevie Richards. The card featured participants from thirteen indie promotions and had many different titles on the line. This event from a bygone era completely flew under my radar until Powerbomb.TV announced that they were holding their own event, referencing this past crowning achievement in cross-promotion indie super-card booking. In referencing this event they draw stark comparisons to their own, highlighting that they are bringing together a startling number of promotions under their banner, and also forcing people to become aware of this long dead event. This confrontation seems to be to highlight the fact that had an infrastructure, like their own, been in place back in 1999 to distribute this event it may be more talked about and remembered today.

The card for Break the Barrier is stacked. Seriously, click on that link. Maybe you’re familiar with these guys, maybe this is the first time you’ve ever seen these names. Nevertheless, trust me, this card is great. How great? Let me tell you just about few of the reasons I’m excited for this show:

1: The Olde Wrestling showcase match featuring Dasher Hatfield vs. Jeff King. This promotion puts on a time-travel period piece spin on Pro-Wrestling. They turn back the clock, wear simpler, period appropriate attire, pare down the move sets, pick-up the dialects of, and transports the audience to the roaring 20s. They lean heavily on novelty and comedy, with fanciful storytelling and endearing costuming and characterization. Dasher Hatfield is already an old-fashioned baseball playing hero, so he’ll fit right in, but more importantly he is a storied, exciting veteran over in Chikara Pro. This match promises to show you something you, most likely, have never seen before… and if you like what they’re doing, Powerbomb.TV has two whole events for you to dig your teeth into.

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Old-Timey wrestling for modern eyes!

2: Desean Pratt vs. Ophidian is going to be phenomenal. These two former tag-team partners have battled before, back in Chikara Pro, and each man has gotten more experienced, and better, over the last several years. They know each other intimately, and can tell a phenomenal story with each other in the ring. This will be a solid match, even if they each worked at 50% capability… but I have never seen them put on a match that wasn’t 100%. I’ve been a fan of these guys for near a decade, and distinctly one shirt size ago. If you’ve agreed with my opinions before, or like what I have professed to liking, give this show a chance for this match alone (and stick around for the other exciting matches as well!)

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The men who could travel through time…

3: C*4 bring to the event a match featuring Buxx Belmar, one of the weirdest, most exciting performers to come out of Montreal. Called Dirty and Filthy, Buxx Belmar moves around the ring in a way literally unique to him, that is discomforting and forces you to pay attention to him, and performs bizarre hardcore stunts and gross-out spectacles. That videos pretty gnarly, maybe you don’t wanna click on that link. Now, he’s not always that disgusting, and his weirdness is usually more entrancing. He is unlike anything you have seen before, and is constantly amazing me in how he puts new spins on Pro-Wrestling.

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The weird just oozes out of him!

That’s three great reasons to watch any show and I haven’t even mentioned the insane fact that a legend like Skayde is in a huge lucha libre match or that the main event is jam packed with talent. If you sign up for Powerbomb.TV’s free trial today you will get to see this indie super-card entirely for free, and once you’re pumped up by that free spectacular you’ll want to stick around and dig deep into what the service has to offer.

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Skayde was integral in training many of the men on this card via his association with Chikara pro.

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It’s almost a shame that this isn’t a full time promotion with a main event this exciting and international!

 Service Overview:

Their streaming service itself has a fair number of “pros” to list here. My favourite part of the service is that it has a striking number of companies signed up under its banner. At the time I was crunching my numbers it came to a total of thirty-three promotions with a combined total of One-Hundred-and-Seventy-Three shows spread across them. Each company’s landing page provides the subscriber with links to the various social media, video, and web platforms that company has. This provides people like me with a desire to discover wrestling (see what I did there?) something to really sink their teeth into. Powerbomb.TV, therefore, make themselves an indispensible asset to someone who is looking to scout new talent from around the world, or someone who simply wants to find something completely fresh to engage with. One moment I am watching Italian wrestling, the next hardcore Lucha Libre, the next a bizarre glimpse into history with the retro-chic Olde Wrestling. All for $10.00 a month. Your mileage may vary.

Sign-Up for the service is stupid easy, requiring only an e-mail address, and their billing options are diverse. Having PayPal as an option to counter-balance accruing needless credit card debt is absolutely phenomenal. It puts them on the level of big name players in the streaming service market. Once you have signed up and logged in the landing pages are well designed and easy to navigate, and video playback is generally a simple and clean experience.

Before I start listing the “Cons” of the service, I’ll admit that many of them seem nitpicky. I bring them up herein to point out things that, if improved, would likely guarantee people stay signed up to the service for longer periods of time.

While, strictly mathematically, the average number of shows per promotion is 5.25, it doesn’t really play out in such a balanced way. The vast bulk of these shows, 93 to be specific, can be attributed to just four of the promotions signed up to the service, while eleven of the promotions on the service have a paltry one show a piece. This uneven spread is problematic if what excites you on the service is on the scantier side of content volume, well, then you might not stick around for too long. Furthermore, only seven out of the thirty-three promotions available on the service have content from 2017 actively available. This means that a scant 21% of promotions have content that can be considered moderately current, and the numbers grow more stark when you look at how many videos out of the total are from this calendar year: 6.35%, or 11 videos out of 173. While this scarcity of up-to-date content has no impact on one’s ability to enjoy exploring new promotions and good wrestling, it does, however, mean that Powerbomb.TV is not going to be the place for those who have a need to keep absolutely up to date with the promotions they enjoy.

While I have praised above the ease of use of the service, and the quality of their landing pages, Powerbomb.TV does lack a feature that would greatly improve my enjoyment, and the general ease, of using the service: a search function. So, let’s say that you watched some videos and you really liked one specific guy, and let’s also say that it was one of the few promotions that has double digits worth of shows. In the current set up you have to go through every video the company has one-by-one to tray and find more content featuring that exciting individual. Certainly, some of the videos are one-off matches that list their participants in the titles, but others are full events and a basic set of built-in search functions would greatly improve the experience. A search feature would also allow you to find work that the performers have done in other brands that may be on the service as well. It seems almost too simple a concept to be lacking, and yet it does lack this feature.

Interview:

To get a better feeling for what Powerbomb.TV is, and aims to be, I reached out to Gerard Durling, co-founder of the service for a short interview.

NC: For those unaware, who are you and what is your background?

GD: My name is Gerard Durling and I’m the founder of Coal Creative internet marketing, co-founder of Powerbomb.tv independent wrestling video on demand service. I guess you can say that, in a previous life, I was an independent wrestler by the name of “Vin Gerard” and “Equinox” in CHIKARA.

NC: What made you transition from being an in-ring performer to a partner in a streaming service?

GD: Well, the in-ring performer stuff has been behind me now for about 5-years. Personally, I didn’t feel like I was advancing myself enough to continue performing the amount I was. In my last year of wrestling, I was also creating my first start-up business that was gaining some attention from investors. I ended up taking a deal and it required me to be available a lot on weekend evenings. That is of course, when most independent wrestling shows were. It felt like a natural progression and break to see what else I could do outside of it.

In the last year or two, my company Coal Creative, has really expanded ourselves into video marketing. That’s how this all started with Powerbomb.TV – I was approached by Adam Lash to see if I’d be interested in getting involved in the project with him.

NC: With all the recent waves being made in the streaming service market concerning Pro-Wrestling (WWE Network, NJPW World, Lucha Underground on Netflix, multitudinous indie promotions having their own dedicated streaming options etc.) what is your vision to make Powerbomb.tv stand out from the crowd?

GD: Adam and I both share a passion for wanting to help independent wrestling be more successful and to help however we can. We’re not millionaires, that’s for sure. We can’t compete with some of these services in dollars. We thought that by creating this service, we could reinvest into the companies that work with us. We’re not in this to make money from the subscription service. We want to help make a difference on the independent level and to expose fans to new talent and promotions.

NC: What do you offer to Promoters and Fans that sets you apart as a business partner and as a service to invest in?

GD: I think we offer promoters a lot of opportunity. If someone asks us for help with anything, we’re always open to trying to figure out a way to make it work. As for fans, we have a very diverse catalog of content already, over 30 promotions, and a lot are from partners in Mexico. We want to try to involve the promotions we work with as much as we can in creating out of the box ideas that will garner more attention for everyone.

NC: Who on Powerbomb.tv are you most excited to watch? Who should people be keeping their eyes on?

GD: A lot of the independent lucha libre has me excited. We have some opportunities there to create some interesting content that could help educate American wrestling fans to some of the new faces of Lucha Libre. We’re looking into providing alternate commentary for some of those promotions. C*4 in Ottawa Canada deserves a lot more attention for some of the shows they’ve put together over the last few years.

In Conclusion:

Powerbomb.TV is positioning itself in the independent pro-wrestling scene as an exciting alternative to the standard distribution models of DVD and VOD sales, whose scope offers people like me, and hopefully people like you, something fresh and exciting. While there are some concerns I have raised about the content and the platform’s functionality, this is a living service that is routinely being updated. Since I crunched my numbers at least six new videos across a minimum of three different promotions have been added. I think that they have all the potential in the world to become an exciting, vibrant hub for fans of independent and international pro-wrestling to find what they are craving. I look forward to seeing their offerings expand, and to seeing them take more interesting marketing initiatives like Break the Barrier 2017. Don’t forget to sign up for your free trial today and watch Break the Barrier on June 11th, then dig into the offerings the participating promotions have on the service!

Do you have any feedback or questions? Please leave a comment here.

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#DiscoveringWrestling #022 – But why does YouTube hate Pro-Wrestling? Part 2

Last Monday I laid out that there has been a heavy impact felt by several vocal  Professional Wrestling promotions (and likely many more  who have not voiced their woes) with regards to YouTube’s shifting stance on what is, and what is not, advertising friendly content. Companies like Beyond Wrestling, WCPW, and WWR have all seen their advertisement income through the platform decimated, reduced to one tenth or less of what it had been. Each company impacted by this solemn decree from high atop Mount YouTube, that Professional Wrestling, in its entirety, is heretical and antithetical to advertisers, is coping with the blow to their bottom line in different ways. WCPW has been forced to scale back, cancelling their weekly Loaded show, Beyond is resting, somewhat comfortably, on its diversified income streams, while WWR faces an indefinite hiatus if paid sales of content don’t pan out in the immediate future.

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With the scene set, I left the last article on the idea that there were two paths forward at this critical juncture in the Internet-Age of Pro-Wrestling: Adaptation and Confrontation. So let’s look a little at what these two paths would entail, and what opportunities and pitfalls they each might hold for those companies faced with choosing their own adventure.

ADAPTATION

Herein we will define “adaptation” as the need for companies to diversify and/or strengthen their non-YouTube revenue streams to turn the tide against this loss of income. Now, we can safely assume that, if shows are being cancelled and operations potentially indefinitely suspended, the revenue earned from ticket sales for shows and merch alone is insufficient to cover the various operating costs. The natural assumption would then be to ask “Why not just raise ticket and merch prices?” Well, unfortunately there’s only so much that prices can be raised before you turn off your fan base . This could happen either because they cannot afford to move up to whatever price point you deem necessary to survival, or because they determine that the cost-to-fun ratio isn’t worth it anymore, or they expect that with increased cost comes increased quality of venue, production value, talent et al., not simply maintaining the status quo.

So, while I could see an approximate five to ten dollar increase across the board not driving away fans in stampeding droves, anything greater than that would likely fail to garner you any serious benefits – and even that small increase, with the additional taxes that would have to be paid on them, may turn out to be entirely ineffective.

One could attempt to increase ones profit margins through increased volume of merchandise sales, but for indie companies this can prove to be a difficult, uphill climb. Only a few major companies, such as the WWE, NJPW, ROH, and Impact, can afford to take production and distribution and paying of owed royalties out of the hands of the performers on their shows. This leaves indie promotions to compete for merchandise sales at their shows with the regular talent and special guest attractions. Most often, from my many, many, many years of attending independent shows, those in attendance will purchase far more merchandise directly from the wrestlers than from the promotion. The reasons for this are multitudinous, and not worth exploring in their entirety here for the sake of this article.

There are a few ways that promotions could grow their merchandise sales without having to take on the burden of production, and fronting costs, for performer merchandise or, worse, raise the ire of fan and wrestler alike by banning sales by any parties other than themselves at their events. They could hire top tier graphic designers to produce merchandise that is more visually appealing than that of the talent they bring in, and I can say that great designs have made me buy shirts for brands that I wasn’t a huge fan of before. But designs in and of themselves will not accomplish enough of an increase, on their own. What drives revenue to wrestlers tables, more than to the promotions’ merch, is that people like to support things they are excited to see. The company itself, and not just the people who perform there, has to be seen as a destination, an entity in and of itself, to breed brand loyalty.

Considering the nature of Professional Wrestling in 2017, with most talent working many promotions in a given area, and the speed at which major players are scooping up independent talent to bolster their rosters, making your promotion have an identity, and not relying exclusively on local star talent or special attractions to drive sales, is a key to survival. Creating brand loyalty, instead of being a place where people go to see some big names when they come through town, is crucial. Now, the brands in question here – WCPW, Beyond Wrestling, WWR – are not exactly your standard local indie promotion and have, relatively speaking, entrenched fandoms. Likely this issue wouldn’t be as much of a problem for them as it would be for one of those other companies I posited as hypotheticals earlier.

I feel ill-equipped to advice companies on how to create that crucial identity, that peculiar mixture of characteristics, that will work to generate brand loyalty. There are too many factors to take into account, most of them directly and explicitly unique to the locality a company operates in. This is where you, as a promoter, would have to do some research, learn what your local audience likes, what will click with people who identify with your territory, and tap into the collective regional zeitgeist. This mixture will be wildly different from one audience to the next, with multiple promotions capable of running overlapping geographical space and still having their own full-fledge and hardcore non-overlapping fan base.  I think Smash Wrestling have done a wonderful job of this for Toronto, and I’d love to pick the brains of the men behind the branding – let’s see if I can arrange that for down the line.

So then, if you’re already at a point where you’ve crafted your brand’s identity, and your fandom is loyal and willing to spend money on your merchandise, and you’re still feeling the hit like a bulldozer in this lost revenue, what options are there left? Many companies are turning to digital streaming services, either independently like Chikara and Smash have done, following the WWE’s model, or through platforms like Fite TV, FloSlam and Powerbomb.TV that all offer multiple companies’ shows housed under one roof. To the hardcore fans these are great options for keeping up to date with your company’s content, but the problem here is that the marketplace is brutally crowded, with dozens of companies having dedicated services as well as boatloads of companies having YouTube channels that give away content for free. It is very easy to look at all of these different places vying for your money and become overwhelmed with the sea of choice. Even if you assume that your local indy fan doesn’t want to be subscribed to the WWE’s network, that still places you in direct competition with NJPW, DDT, Stardom, Chikara, Smash, Progress, and others who all have potentially more visibility.

So crafting brand loyalty would certainly help to engage your loyal fans in making a choice towards your service, but a few hundred or a thousand subscribers may not be enough to patch up the lost revenue, when you consider the additional costs that would be associated with it. It certainly helps to shore up your war chest, but if one match previously returned to you thousands of dollars in YouTube revenue and now is giving you scant more than forty bucks, you’re looking at a gulf that may not be patchable on your current fandom…

Is, then, growing your fan base the only solution? Obviously every wrestling promotion should have its sights set  on bringing more eyes to their product and bringing new people into the overall Pro-Wrestling fandom. Yet, realistically speaking, I generally see the same sets of people at the local indy shows month-in and month-out. Reaching beyond your core hardcore audience and attracting new people to Professional Wrestling seems to be the hardest hurdle. Realistically even the E fails to do this in this day and age, and they offer the most flash, bang, and pop in production values and big spectacle shows. There’s clearly a missing component, here. I’m not enough of a businessman, prophet, or savant to be able to answer the questions raised here, about how to grow the popularity of Professional Wrestling beyond its current bounds to the heights it once achieved, and has the potential to exceed, or how to best monetize your existing fans without driving them away. Maybe in the future I’ll come to a point where I have investigated the industry and the fans enough to be of more help. But there’s still another option left…

CONFRONTATION

But another possibility exists, as mentioned above in that video. A cryptic possibility tied tightly with the newly crowned Fighting Back show, which apes the YouTube logo to make its intent clear. A campaign, they call it, will be launched to try and counteract this loss of revenue. Likely this will be aimed at YouTube changing its advertising and monetization guidelines to reinstate Pro-Wrestling as a friendly place to advertise. Hell, the WWE shills Rocket League and Slim Jims (okay, I’ve dated myself with one of those references). But what form the campaign will take, and what impact it will have, leaves much to the imagination.

From my personal experience with the Indivisible crowd funding campaign, and knowing the large social media presence the WhatCulture boys have, a Thunderclap or other similar mass broadcasting message service would seem a logical direction to take this in. Make your noise loud, make it with as many voices as possible, and worst of all for YouTube, make it fucking #trend. Depending upon their choice of words, and the specific platform they use to approach this topic, it wouldn’t be a far cry to see many other Pro-Wrestling companies, and genre appropriate YouTube personalities, enlist their own fan bases to expand the efficacy of this proposed campaign. I can see how I would go about this, were I in their position. We’ll have to wait and see what moves they make. I’d hate to lose such potential after such little time.

In the meantime, however, after WCPW’s cryptic messages, Pro-Wrestling fans across social media have mobilised. Presently there is a petition, launched by Heelbook on Change.org, calling for a reversal of YouTube’s declarations concerning Pro-Wrestling. This petition picks up on the concerns voiced by Adam Blampied in WCPW’s video from last week and runs with it, mentioning Beyond Wrestling, as I have, and adding some new names to the list of those affected. This petition has caught they eye of one Will Ospreay who retweeted it, and is approximately 7000 signatures away from its 25000 signee goal. Whether or not this number of people will make a difference in the eyes of YouTube or just be inconsequential is beyond my grasp, but it is obvious that fans and brands seem to have chosen to fight this rather than strive for those intangibles associated with adaptation. It will be interesting, over the coming months, to see how this plays out.

Do you have any feedback or questions? Please leave a comment here.

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